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Earlier this week, ClickZ’s Zach Rogers asked some “big brains” to provide their thoughts on what the next year might hold for online marketing, including creative, RSS, video, search, and mobile, MarketingVOX reports. John Rich, Interactive Creative Director at TM, points to greater consumer influence and also foresees “a huge impact” by Flash 8. Dick Costolo, CEO of FeedBurner, sees greater sophistication in the tools for managing and measuring RSS subscriptions and reach; also, he says, look for a breakout campaign using podcasts.
Chris Young, Klipmart CEO, sees a greater shift from TV: “We’re going to see a lot of video assets move online.” And the in-stream video ad inventory shortage will remain a problem, he tells ClickZ.
John Lustina, Chairman of IntraPromote, says of search: “PPC just keeps getting bigger.” But he sees local advertisers taking a little longer to jump in. Trevor Hughes, Executive Director of the ESPC, says third-party relationships, particularly affiliate marketing structures, will grow more risky and come under greater scrutiny.
Regarding email, Epsilon Interactive CEO Al DiGuido says “2006 is going to be the year the top-tier players leverage what they have in their customer databases…kind of a segment-of-one communication, as opposed to geographic or psychographic segmentation.”
Nihal Mehta, CEO of ipsh!, says mobile will see campaigns that mix print, online, radio, street marketing, events… Mobile coupons will expand and SMBs will begin using mobile marketing.
Vending machines filled with a “synthetic blood nourishment beverage” called Tru Blood have sold out - but vampire fans can get more of the bloody refreshment at events across the country promoting a new HBO drama.
The series True Blood,…
Total magazine rate-card-reported advertising revenue for the first half of 2008 closed at $11,554,569,406, down 3.1 percent compared with the first half of 2007, according to Publishers Information Bureau (PIB), Magazine Publishers of America reported (via MarketingCharts).
Ad pages during the first…
Internet coupons have become of increasing interest to consumers, with 11 percent of households now obtaining coupons via the internet - an increase of 83 percent since 2005 - according to (pdf) a recent analysis by Scarborough Research, reports MarketingCharts.
However, the…
AMC’s Mad Men snared 16 Emmy nominations, including best drama - the first time a basic cable series was nominated in the best-series category.
The show received the most nominations of all dramatic TV series. FX’s Damages also received a…
Vogue will follow the lives of three young women as they enter the world of top modeling, pulling video together for a web-based reality series called Model.Live. Clothing retailer Express LLC paid in the low seven figures to be the…
Antiperspirant manufacturer Mitchum is launching a promotion, kicked off in the Pacific Northwest this month, that offers consumers $1 coupons attached to hangers that come from dry cleaners.
This is the third time Mitchum has partnered with EcoHangers - a company…
