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Earlier this week, ClickZ’s Zach Rogers asked some “big brains” to provide their thoughts on what the next year might hold for online marketing, including creative, RSS, video, search, and mobile, MarketingVOX reports. John Rich, Interactive Creative Director at TM, points to greater consumer influence and also foresees “a huge impact” by Flash 8. Dick Costolo, CEO of FeedBurner, sees greater sophistication in the tools for managing and measuring RSS subscriptions and reach; also, he says, look for a breakout campaign using podcasts.
Chris Young, Klipmart CEO, sees a greater shift from TV: “We’re going to see a lot of video assets move online.” And the in-stream video ad inventory shortage will remain a problem, he tells ClickZ.
John Lustina, Chairman of IntraPromote, says of search: “PPC just keeps getting bigger.” But he sees local advertisers taking a little longer to jump in. Trevor Hughes, Executive Director of the ESPC, says third-party relationships, particularly affiliate marketing structures, will grow more risky and come under greater scrutiny.
Regarding email, Epsilon Interactive CEO Al DiGuido says “2006 is going to be the year the top-tier players leverage what they have in their customer databases…kind of a segment-of-one communication, as opposed to geographic or psychographic segmentation.”
Nihal Mehta, CEO of ipsh!, says mobile will see campaigns that mix print, online, radio, street marketing, events… Mobile coupons will expand and SMBs will begin using mobile marketing.
Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”
The “You Kin’ Do It” national campaign broke with three television spots airing during…
In a note to readers wrapped around the Chicago Tribune’s A section today (Thursday), editor Gerould W. Kern acknowledged that the redesign the paper unveiled several months ago was unsuccessful to some extent.
The paper will be going back to its…
The advertising outlook for 2009 remains relatively upbeat for certain types of online media and marketing - including search, video and multicultural initiatives - but traditional media and some social networks will face serious difficulties, according to predictions released by…
Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.
Calkins, co-leader of…
Yesterday at the Consumer Electronics Show in Las Vegas, Microsoft CEO Steve Ballmer announced the development of a coveted liaison with Verizon Wireless.
The five-year contract makes Microsoft the default search provider to Verizon’s sizable user base. It will also…
The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.
The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…
