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Sony’s PlayStation Portable has launched an outdoor advertising campaign in major cities such as San Francisco, Miami, and New York, paying building owners to paint ads directly onto outdoor walls, the Washington Post reports. It’s part of a growing trend in which brands such as Time magazine have begun to use street art to get the word out and generate buzz.
A Sony spokesman said that the company’s campaign is geared toward what they call the urban nomad: “consumers who are enjoying their entertainment on-the-go in an artistic and creative way.
But the blurred lines between street art/advertising/graffiti has led to at least one artist being detained by police in Chiago last year while spray-painting over a paid graffiti ad for Axe deoderant, the article says.
Spanish Broadcasting System believes Arbitron’s PPM could have a potentially devastating impact on Spanish-language radio stations, and has hired a PR firm to help educate the public about possible damage that could be caused to Hispanic communities.
MirRam Group partner…
Cox Radio and Inner City Broadcasting are waging war against the commercial rollout of Arbitron’s PPM, saying in industry print ads that the lack of MRC accreditation should have grounded the PPM rollout until the new system passes inspection.
The…
Microsoft is testing text-based ads on Live Search Mobile in the U.S. The beta program will expand beyond the U.S. later this year.
Microsoft is also launching display ads for mobile users of Windows Live Messenger and Live Hotmail.
While…
Millennials (young adults ages 16-27) not only look for more rich media but also greatly influence the buying decisions for home as well as mobile technologies and services, according to the initial results of a Motorola study, MarketingChart reports (via MediaPost).
The study, commissioned…
CBS College Sports Network is launching an advertising network that will span all of the network’s sports properties.
The network will include NCAA.com and the collegiate sections of CBSSports.com, along with the official sports sites of about 215 colleges, writes Multichannel News.…
A new list from Direct Media Inc. reaches subscribers to SportsField Management magazine. The list includes owners, managers, supervisors, laborers and coaches, at a price of $120/M.
Time Inc.’s has identified more than 26 million corporate credit card holders and is…
