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Official estimates for radio advertising sales for Nov. 2005, released by the Radio Advertising Bureau, topped estimates from Wall Street, though the RAB’s estimates were still relatively dour, showing no growth over 2004 in local and national spot, network and no-spot radio ad sales, Mediapost reports. Local sales climbed 1 percent from the same month last year, while national sales dropped 5 percent during the same period.
Year-to-date, total radio ad sales were flat with the same period in 2004.
In a note sent to investors this morning, Merrill Lynch analyst Laraine Mancini wrote that, “We are maintaining our December industry revenue projection of down 3 percent. Although December appears to be improving sequentially from the trough in October (down 7 percent), radio pacing trends decelerated since October… Therefore, we remain cautious with our December forecast.”
The note added that Merrill Lynch now expects fourth quarter 2005 radio revenue to decline 3.3 percent rather than 3.7 percent as previously predicted.
Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”
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The paper will be going back to its…
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Calkins, co-leader of…
Yesterday at the Consumer Electronics Show in Las Vegas, Microsoft CEO Steve Ballmer announced the development of a coveted liaison with Verizon Wireless.
The five-year contract makes Microsoft the default search provider to Verizon’s sizable user base. It will also…
The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.
The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…
