»
NFL games are posting anywhere from 6 percent to 9 percent increases in CPMs, MediaPost reports. Consistency and the ability to target tough-to-reach male demographics is the reason the NFL has been at the top of the list in terms of advertiser price increases for sports versus other national TV programming.
Through 25 telecasts, CBS’s AFC games have earned a 9.9 household rating/21 share. Fox, with 26 NFC telecasts so far, a 10 household rating/21 share. With male viewers 18-49, CBS scores an 8 rating/28 share. Fox earns a 8.1/28. Fox is slightly better with the young male numbers - a 7/28 for men 18-34. CBS scores are 6.8/27.
A year ago at this time, CBS was at a 7.7/27 with male viewers 18-49; Fox grabbed an 8.5/30. That places CBS up three percent and Fox down six percent.
Through 16 games, Monday Night Football posted an 11 household rating/18 share. For the same time a year ago, it earned a very similar 10.9/18.
ESPN might be the one exception to the rule. Through 15 games, total viewers are down six percent from a year ago. It is down nine percent with male viewers 18-49 to a 6.64 rating, and also down nine percent in young male viewers 18-34, to a 5.95 rating.
Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”
The “You Kin’ Do It” national campaign broke with three television spots airing during…
In a note to readers wrapped around the Chicago Tribune’s A section today (Thursday), editor Gerould W. Kern acknowledged that the redesign the paper unveiled several months ago was unsuccessful to some extent.
The paper will be going back to its…
The advertising outlook for 2009 remains relatively upbeat for certain types of online media and marketing - including search, video and multicultural initiatives - but traditional media and some social networks will face serious difficulties, according to predictions released by…
Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.
Calkins, co-leader of…
Yesterday at the Consumer Electronics Show in Las Vegas, Microsoft CEO Steve Ballmer announced the development of a coveted liaison with Verizon Wireless.
The five-year contract makes Microsoft the default search provider to Verizon’s sizable user base. It will also…
The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.
The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…
