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A technology start-up offers answers to questions from business travelers who have no access to the internet, writes The New York Times. Users can register at AskMeNow and download free software onto a cellphone or BlackBerry. Then, they can call a toll-free number at any time to ask a question, and they receive an answer via text message. The answers carry an advertiser message at the bottom, and marketers can choose recipients of their messages based on a detailed profile of user preferences built from the questions they ask. Marketers can also choose who receives their ads based on keywords the users use.
Users can get information about weather, movie times, 411 listings, sports scores, directions, horoscopes, flight information, stock quotes, and more. A special “AskMeAnything” feature allows users to ask questions on trivia, history, and unusual facts. Real answers, not just links, are sent “within minutes,” according to the website.
To date, 35,000 users have signed up for the service, which started in November but began full service this week. Fifty advertisers have signed on, including Hotels.com, 1-800-Flowers, and the Progressive car insurance company.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
