»
MSN will once again webcast New Year’s Eve from Times Square, but this time:30 spots will be periodically interposed throughout the coverage of the night’s festivities, reports ClickZ (via MarketingVOX). Apparently, several advertisers have already signed on, including some from the entertainment and automotive industries, but MSN would not name them. Viewers will be able to toggle among three co-hosts in various Times Square locations and can email, some of which will be included in the program.
“Last year, viewers spent 45 minutes on average watching the celebration on MSN Video and this year we are making it even more interactive by giving consumers the opportunity to choose the camera angles and the events to focus on, instantly shaping their New Year’s Eve experience,” said Rob Bennett, product unit manager for MSN Video, TV and Movies, in a statement.
The webcast will begin at 7 p.m. (EST) and last six hours.
Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”
The “You Kin’ Do It” national campaign broke with three television spots airing during…
In a note to readers wrapped around the Chicago Tribune’s A section today (Thursday), editor Gerould W. Kern acknowledged that the redesign the paper unveiled several months ago was unsuccessful to some extent.
The paper will be going back to its…
The advertising outlook for 2009 remains relatively upbeat for certain types of online media and marketing - including search, video and multicultural initiatives - but traditional media and some social networks will face serious difficulties, according to predictions released by…
Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.
Calkins, co-leader of…
Yesterday at the Consumer Electronics Show in Las Vegas, Microsoft CEO Steve Ballmer announced the development of a coveted liaison with Verizon Wireless.
The five-year contract makes Microsoft the default search provider to Verizon’s sizable user base. It will also…
The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.
The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…
