Microsoft, Edelman in Shortsighted Vista PR Push
Still recovering from the Wal-Mart flogging fiasco, PR firm Edelman seems to have made yet another mistake in its latest blog-centric PR push.
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Still recovering from the Wal-Mart flogging fiasco, PR firm Edelman seems to have made yet another mistake in its latest blog-centric PR push.
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The Canadian Radio-Television and Telecommunications Commission, an independent, public authority that regulates and supervises broadcasting and telecommunications in Canada, has announced a revision to its policy for digital radio broadcasting, opening the door to the HD Radio system.
The New York Times conducts an informal poll of some advertising executives to divine upcoming trends, writes MarketingVox. Agencies, oddly enough, are pondering, among other things, how the online world is intruding into offline reality. Life online will become an inseparable part of the physical world, according to some execs.
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Moms and magazines apparently still go together as well as milk and cookies.
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Social influencers consider online advertising one of the most important factors in their purchase decisions, second only to websites for a source of learning about products.
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ESPN was once again heavyweight champ of cable ratings for the week ended Dec. 24, averaging 3.66 million prime time viewers.
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Alliance Data Systems Corp. has agreed to purchase data firm Abacus from DoubleClick for $435 million in cash and will incorporate into its Epsilon brand, according to Abacus. Pending regulatory approval, the acquisition is planned to close in 1Q07.
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Chicago is getting new solar-powered bus shelters in 2007, thanks to JC Decaux.
Spending on all prescription drug brands will hit about $4.5 billion by the end of 2006, according to TNS Media Intelligence.
With the continued increase in the reliability of online advertising and the ability to track online ads, don’t be surprised to see that ratecard be a tad pricier next year.
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When Arbitron goes live with its PPM service in Philadelphia on Jan. 11, it is likely that nine stations in the market will not be included in the ratings service.
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Key social influencers appear to follow a four-step path to sharing information about products and services to friends and colleagues, according to a new report due to be released next month from Innovision and StartSampling.
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Google’s newspaper ad sales initiative has tripled expectations, according to a story that first appeared yesterday in the Washington Post, MediaPost writes.
College football fans will be able to purchase downloads of full-length Bowl Championship games beginning with the BCS National Championship Game on Jan. 8.
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Entercom Communications has settled with New York attorney general Eliot Spitzer, agreeing to pay $4.25 million to resolve the lawsuit brought against the company.
The McClatchy Co. has made a surprise announcement concerning The Minneapolis Star Tribune, capping off a year of change for the newspaper company with one final, but significant, modification.
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A comedy from Adam Sandler’s production company will debut on CBS beginning Feb. 5.
An NBC Universal owned-and-operated station in Chicago has plans to launch the earliest of all early shows on local TV, beginning Jan. 15.
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InfoUSA Inc. has dropped the Donnelly Marketing name, renaming the unit InfoUSA National Accounts.
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A DJ for Clear Channel urban station, WWPR in New York, was shot earlier this month and died Saturday, Dec. 23.
