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The City of New Orleans has been seeking a sponsor for the 2006 Mardi Gras celebrations, and it has decided to hand over the search to the MediaBuys media buying club. MediaBuys will lead the quest for Official Presenting Sponsors and Corporate Supporters willing to collectively pay for a major Mardi Gras advertising support campaign, which could end up becoming a multi-million dollar ad budget.
MediaBuys will look first to its existing 850+ members who represent thousands of advertisers. Presenting sponsors will be offered a $2,000,000 package that may include advertising along the parade route, media related ad space, web casting, and the exclusive right to web-cast, film, and market the festivities from the City of New Orleans’s official reviewing stands.
The Advertising Support Program will have packages ranging from $5,000 to $250,000 allowing advertisers to show their support for the economic development of New Orleans. The Support Program ads will target potential event-attendees across America, using positive taglines symbolizing a need to move beyond the distress and into a rebuilding process.
Ad space reservation deadline is Jan. 27.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
