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Motorola will launch Motorola iRadio, a subscription music service that moves from home to car to wireless headphones, all powered by a mobile handset, the company announced today. Initially, iRadio will have 435 commercial-free channels. The service also has features that let listeners identify and purchase the music they like. And, according to Motorola, the sound is of higher quality than satellite radio. When a call is received on the phone, the music is automatically paused.
iRadio has aggregated hundreds of channels of content through agreements with major labels and other producers. “Motorola iRadio lets us deliver top-rated talk content and custom music channels to listeners wherever they are throughout their day,” said Jeff Littlejohn, executive vice president at Clear Channel Radio. He said the service has Clear Channel’s “unqualified support.”
Wireless carriers can extend their relationship - and their revenue source - with the customer beyond the handset by offering a branded music experience.
The service will launch later this year for about $7 per month, Mediaweek reports.
Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”
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In a note to readers wrapped around the Chicago Tribune’s A section today (Thursday), editor Gerould W. Kern acknowledged that the redesign the paper unveiled several months ago was unsuccessful to some extent.
The paper will be going back to its…
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Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.
Calkins, co-leader of…
Yesterday at the Consumer Electronics Show in Las Vegas, Microsoft CEO Steve Ballmer announced the development of a coveted liaison with Verizon Wireless.
The five-year contract makes Microsoft the default search provider to Verizon’s sizable user base. It will also…
The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.
The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…
