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Motorola will launch Motorola iRadio, a subscription music service that moves from home to car to wireless headphones, all powered by a mobile handset, the company announced today. Initially, iRadio will have 435 commercial-free channels. The service also has features that let listeners identify and purchase the music they like. And, according to Motorola, the sound is of higher quality than satellite radio. When a call is received on the phone, the music is automatically paused.
iRadio has aggregated hundreds of channels of content through agreements with major labels and other producers. “Motorola iRadio lets us deliver top-rated talk content and custom music channels to listeners wherever they are throughout their day,” said Jeff Littlejohn, executive vice president at Clear Channel Radio. He said the service has Clear Channel’s “unqualified support.”
Wireless carriers can extend their relationship - and their revenue source - with the customer beyond the handset by offering a branded music experience.
The service will launch later this year for about $7 per month, Mediaweek reports.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
