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Marketers who want to reach teens should take advantage of their penchant for entertainment devices and websites about gadgets and gaming, and should attempt to reach them through in-game advertising and advergaming, writes eMarketer (via MarketingVox). Particularly, gaming offers the best opportunity, with the vast majority of U.S. and Canadian consumers age 12-21 owning some sort of gaming device - and three of four playing online and offline games on their PCs, according to Forrester Research. Over two-thirds own PCs, DVD players, mobile phones or other handheld devices.
Marketers should also advertise on related websites: Forrester found that much of the time teens spend online is spent on sites related to gadgets and games; almost 80 percent visit games sites, almost half visit movie sites and over one-third visit music sites.
Teens on average spend 11.0 hours per week surfing the net, compared with 8.5 hours for adults, according to Forrester.
Forrester also found that about 50 percent of 12-21 year-olds get buying advice from friends and family, and 65 percent let others know what products they like.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
