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Modern Postcard will be announcing a series of new products at CES this week, including 3D Direct Mail, Network Mailer, and new list technology enhancements, along with new direct mail printing and service offerings. 3D Direct Mail is a new medium that gives recipients an “interactive experience” and can boost open rates to almost 100 percent, the company claims.
List products include Drive-Time and Closest X, which are geared toward helping electronics dealers target consumers who fit the right demographic profile and who reside within the area where the dealer stores are located. For instance, a dealer could find electronic game enthusiasts who have children, make more than $100,000 a year and live within a 10-minute drive of the store. Closest X can be used to help clients find a very specific number of prospects residing closest to their place of business.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
