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Sources close to ABC are saying that 30-second Super Bowl XL spots are selling for $2.5 to $2.6 million which, if true, marks record prices for Super Bowl ads, CNN reports. Last month, reports said that the ads were going for $2.4 million - the same price tag as last year’s game, which more than 86 million people in the U.S. watched, according to figures from Nielsen Media Research.
Advertisers for this year’s game include Gillette (for the new Fusion razor), Anheuser-Busch, Pepsi, and General Motors. But other advertisers believe that this year’s Olympics might be a more cost effective choice. Still others, such as McDonald’s, are skipping this year’s game in part because they are not happy with the scrutiny placed on Super Bowl ads by viewers and critics.
That scrutiny hasn’t stopped GoDaddy.com from wanting to advertise, however. The domain-name registry came under fire last year for its risqué Super Bowl ad, but nonetheless is in talks with ABC to get another, similar ad approved for this year’s game, Brandweek reports.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
