‘New York Observer’ Seeks Buyer
The New York Observer, with its audience of Manhattan’s elite, has a stalled circulation of about 45,000, is facing increasing challenges, and may be seeking a buyer, according to the New York Post.
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The New York Observer, with its audience of Manhattan’s elite, has a stalled circulation of about 45,000, is facing increasing challenges, and may be seeking a buyer, according to the New York Post.
Twenty-eight million British consumers may have been the targets of various scams including fraudulent telemarketing, direct mail and e-mail offers, with about 5 million responding to the offers, DMNews reports.
Extrapolating from the sample’s responses, 34 percent of consumers received a fraudulent automated telephone call claiming that they won a prize, and 2 million responded. In addition, 33 percent have received direct mail scams.
Yahoo Chief Executive Terry Semel is scheduled to announce today the Yahoo Go initiative, which will make available its email, instant messenger, search, photo and other services on mobile phones, PC-connected TVs and personal computers without using a browser, writes CNET (via MarketingVOX). Yahoo Go Mobile, available starting today, will be preloaded on Nokia Series 60 mobile phones and available to Cingular and AT&T customers in the U.S.
The Book of Daniel debuts today on the NBC Television Network, but two stations owned by Nexstar Broadcasting Group — WTWO-TV, Terre Haute, Ind.; and KARK-TV, Little Rock, Ark. - will pre-empt it because of pressure to do so from American Family Association, MediaPost reports.
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XM and Sirius satellite radio services hit their subscriber forecasts in 2005, Brandweek reports. XM Satellite Radio added 2.7 million subscribers in 2005 to end the year with more than 6 million. Sirius Satellite Radio added 2.1 million subscribers to end the year with 3.3 million subscribers.
While XM signed up more subscribers over the year, Howard Stern’s move to Sirius showed signs of tipping the balance.
Cottage Living, the magazine that premiered in Sept. 2004 with a rate base of 500,000, has increased its rate base with the January issue to 900,000, the company has announced. Publishing nine times a year, Cottage Living blends aspiration with achievable ideas for home decor, gardens, food, entertaining and travel.
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Beginning in March, Fox Entertainment Group will make some of its programs available for download to DirecTV subscribers’ DVRs up to two days before they appear on television, The New York Times reports.
FX Network’s The Shield, Rescue Me, It’s Always Sunny in Philadelphia, and 30 Days will be available via early on-demand access, provided viewers will pay $2.99 for each and that they have DirecTV’s latest DVR.
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Proctor & Gamble Pharmaceuticals and Sanofi-Aventis have alleged that Roche Pharmaceuticals and GlaxoSmithKline’s advertising for Boniva is false and misleading, and have filed suit, Adweek writes. The suit alleges that Roche and Glaxo falsely claimed - in ads aimed at both physicians and consumers - that Boniva has been proven to reduce the risk of non-spinal fractures and proven itself compared with other drugs such as Actonel, according to UPI.
Glaxo and Roche have denied wrongdoing.
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Novus print media, a discount print media buying agency with relationships with over 1,400 newspaper and magazine publishers, has made the switch from AP AdSend to the AdTransit service from B-Linked Inc., to deliver print ads to newspapers, Editor & Publisher reports. AdTransit delivers and tracks insertions to publications via XML data feeds from a proprietary Novus ad-management system.
