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Yahoo Chief Executive Terry Semel is scheduled to announce today the Yahoo Go initiative, which will make available its email, instant messenger, search, photo and other services on mobile phones, PC-connected TVs and personal computers without using a browser, writes CNET (via MarketingVOX). Yahoo Go Mobile, available starting today, will be preloaded on Nokia Series 60 mobile phones and available to Cingular and AT&T customers in the U.S.
Yahoo Go TV will be available before April and will make entertainment-related services (including local and video search, content from CNN and MTV, movie trailers and movie times, TV shows, news from My Yahoo) available on PC-connected TVs through a downloadable application on the PC; it is free, but will be ad-supported.
Yahoo Go Desktop will consist of a suite of services available on PCs without relying on a browser, including a dashboard providing access to Flickr photos, Yahoo Messenger, news, Web search, address book and calendar as well as blogs, photos and other items posted to Yahoo 360.
Yahoo also plans to launch a service allowing mobile users to program the recording of TV shows remotely over mobile phones; it will also offer music services through the TV.
Comcast is hoping to enlighten media buyers on the ways of young men ages 18-34 with its new “field guide,” titled Hunting with Lightsabers, that has been in the works for a year and is now available.
The guide provides…
One of the few remaining tabloid book review sections in the country’s newspapers bought the farm this weekend.
The Chicago Tribune, which last year moved its stand-alone book review tabloid from Sunday to Saturday, has killed the section altogether, replacing…
A “Money Bus” took off to begin its tour of the country this week. The bus - part of a campaign by Kiplinger’s Personal Finance, the National Association of Personal Financial Advisors (NAPFA) Consumer Education Foundation, and TD Ameritrade Institutional…
Though prime time viewing on broadcast is down, all four networks are up in viewers for NFL games through the first four weeks of the season, compared to last year.
NFL games are scoring high ratings in part because the…
Most Americans are very concerned about their internet privacy and many are taking steps to limit the information that is being collected and shared about them online, according to a poll from Consumer Reports, MarketingCharts reports.
To combat what they view…
Companies are struggling with how to adapt to serve a new wave of consumers from the Millennial Generation (or Gen Y) - born between 1982 and 2001 - according to a global survey by the Economist Intelligence Unit and Alcatel-Lucent company Genesys, reports Retailer…
