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The National Geographic Society and custom publisher The Magazine Group have formed a custom publishing alliance in order to create communications vehicles that emphasize and promote corporate social responsibility. The new alliance, GeoGroup Media, will target industries such as automotive, environment, pharmaceutical and packaged goods.
Custom publishing expenditures have reached their highest levels - $35.5 billion in 2004 - and highlighting social responsibility is an increasing priority for corporate marketers, the new group claims.
According to a Roper Public Affairs survey released this fall, 75 percent of consumers (after having the term explained to them and seeing examples) described feeling better informed after having read custom publications, because those publications include articles and information targeted to their specific needs.
Eighty-five percent said that if they were going to get information from a company, they’d prefer to get it in an interesting collection of articles, rather than an ad.
National Geographic reaches more than 300 million people monthly through its multi-media outlets, while The Magazine Group produces over 35 million custom magazines annually for 65 organizations.
Clear Channel Radio will keep pres and CEO John Hogan on for at least five more years, and has promoted four members of its senior management team.
On the ops side, Mark Kopelman and George Toulas have been promoted to…
Sports Illustrated has created an online auction, powered by eBay, to sell some of its inventory across print, digital and events media in order to give the sales force more time to sell more effectively.
Parent company Time Inc. hopes…
Today, FreeRange launched its Mobile Publishing Platform, which boasts clients like PaidContent, Fierce Markets and The Wall Street Journal Digital Network.
The platform serves mobile coverage and branded content across BlackBerry, iPhone, Windows Mobile, Symbian and Palm devices, writes MarketingVOX.
Content is…
ABC may have a tough time keeping its No. 1 slot in the upcoming fall season. Fox, which has handily beat the competition in recent years in the later part of the season thanks in large part to hits like…
Advertisers will spend $505 million on online video advertising in 2008, according to a downward-revised projection by eMarketer, which said the significant drop was “due to changes in methodology, based on historical data from the Interactive Advertising Bureau (IAB), eMarketer’s benchmark…
Young Hispanics want social media that’s delivered in a bilingual environment, says Boston-based social media company Communispace.
The company reached that conclusion via a study of 1,000 consumers that looked at how Hispanic consumers participate in web-based forums. The study…
