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Google is running classified-like ads in the pages of the Chicago Sun-Times, which so far is the only newspaper participating in Google’s print advertising tests, Crain’s reports (via I Want Media). The ads debuted on Dec. 9, and only 15 boxes have run so far.
The deal allows Google to fill remnant space in the Sun-Times. “Ads by Google” appears at the top of each box of ads which are being run near relevant content. Google ads for ticket brokers, White Sox apparel and Chicago Bears memorabilia have run in the Sports section.
While Google’s online business might be undermining newspapers, Sun-Times Publisher John Cruickshank joked, “We were eager to help them shut us down. They’re buying ads. We like that.”
MPI Home Video says Google invited the company to participate free in the test because its Chicago Bears ad, which had been on Google for the previous 15 months, had drawn a high number of hits.
The spokeswoman says sales of the DVD increased about 50 percent after the print ad ran.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
Everyday with Rachael Ray magazine has created :30 spots for two advertisers who have made 3- to 4-page commitments in the magazine, to run on the CBS Outernet network.
The spots will be shown on CBS Outernet’s supermarket TVs, writes Mediaweek. In a…
It’s official: with a full 28 days of data, ABC can claim to be the top network in terms of adults 18-49, its fourth November win in the demo. CBS can also claim a victory, winning in households and total…
Editors at Gawker, Gizmodo and Jezebel blogs are facing the ax. Gawker editor Sheila McClear has been let go, as has an editorial assistant at Jezebel, while Gawker weekend editor Alex Carnevale’s monthly contract was not renewed, writes FishbowlNY.
Gizmodo lost…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
