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A new ad campaign for impotence drug Cialis begins today, and it’s a departure from earlier ads, the New York Times reports. In the new ad, created by Grey Worldwide, an actual doctor recites the disclaimer about side effects. Viagra also recently refocused ads to take a “more restrained approach.”
The reason is the continuing tug-of-war between opponents and supporters of direct-to-consumer advertising of drug ads, a war in which impotence drugs have received particularly close scrutiny for their salacious attitude, as good-looking couples seem to be headed for the bedroom.
The National Football League has chosen not to renew its sponsorship agreement with Levitra, the third brand in the category, and has said that it has no plans to replace the sponsorship with another erectile dysfunction drug.
Sprint will deliver live radio broadcasts of all NFL games, plus television broadcasts of eight Thursday night games on the NFL Network.
The radio coverage will begin Sept. 2; Thursday night television broadcasts will start Nov. 6.
Radio broadcasts include…
Hachette’s Home magazine is closing its doors, following a serious slip in ad pages in the first half of the year.
Ad pages for Home were down 31 percent in the first six months of 2008. Across the board, shelter…
Eight-time Olympic medalist Michael Phelps will be featured on the front of Kellogg’s Frosted Flakes and Corn Flakes boxes beginning next month, rather than on the iconic General Mills cereal that is more generally known for featuring sports greats.
The…
Timberland’s new ad agency, Leagas Delaney, has told the company that its promotion of environmental causes is distracting from its products, the Wall Street Journal reports (via Environmental Leader).
After seeing revenues decline six percent to $210 million on lower sales in…
The new editor of the Chicago Tribune, Gerry Kern, has sent a memo to staffers saying that “the experience of the news is as important as the news itself.”
The phrase is meant to offer an explanation for the changes the…
Polo Ralph Lauren will soon launch what will become one of the mobile web’s first ecommerce sites.
Polo hopes to stay ahead of a trend that is moving slowly from Asia to the United States, said David Lauren, senior vp…
