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A new in-game advertising agency, Engage In-Game Advertising, based in San Francisco, has launched its first campaign, placing adverts for Subway on in-game billboards in Valve’s Counter-Strike, GamesIndustry reports. The adverts were seen by around 31,000 gamers in target areas such as San Francisco, Sacramento and Las Vegas in the three weeks after launch, making for 19,000 hours of exposure.
“Our post-campaign survey showed a 94 per cent ad recall among our target audience,” said Subway’s Shawn Hazeghazam. “For every penny we paid, our brand received one minute of exposure. This in-game program really delivered for us, at a fraction of the cost of traditional advertising mediums.”
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
Everyday with Rachael Ray magazine has created :30 spots for two advertisers who have made 3- to 4-page commitments in the magazine, to run on the CBS Outernet network.
The spots will be shown on CBS Outernet’s supermarket TVs, writes Mediaweek. In a…
It’s official: with a full 28 days of data, ABC can claim to be the top network in terms of adults 18-49, its fourth November win in the demo. CBS can also claim a victory, winning in households and total…
Editors at Gawker, Gizmodo and Jezebel blogs are facing the ax. Gawker editor Sheila McClear has been let go, as has an editorial assistant at Jezebel, while Gawker weekend editor Alex Carnevale’s monthly contract was not renewed, writes FishbowlNY.
Gizmodo lost…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
