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The fact that Tribune Entertainment will likely confirm a syndication deal for American Idol this week hasn’t diluted the appeal of the series for this season, Media Life writes. The series, which generated its best ratings last year - landing the most-watched program of the season and propelling Fox to its first full-season win in adults 18-49 - is returning for its fifth season next Tuesday, and many media buyers believe it will be as strong as ever.
For example, Shari Anne Brill, vp and director of programming at Carat, is quoted as saying, “Every show starts to slip once it’s in its fifth or sixth season, but I don’t see that happening with ‘Idol.’” And MediaVest’s vp and group research director John Spiropoulos said, “Because last year was strong, it will likely be down. But it will still be very successful.”
Part of the reason media buyers expect the show to remain on top is that popular judge Simon Cowell has signed on for at least four additional seasons.
Even when the show goes up against the Olympics in Feb., it will likely see only a slight dip in ratings, as American Idol viewers are a younger demo than those who tune in to the Winter Games.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
