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When Arbitron deploys the Portable People Meter system, Interpublic Group will use it, having signed a contract with Arbitron to use the PPM-based radio audience estimates whenever it is rolled out, Arbitron announced today.
Arbitron’s agreement with IPG does not commit Arbitron to a specific timetable for deployment, and the company has not yet decided when and in which markets it will roll out the PPM system to measure local market radio audiences.
The company is still evaluating two approaches for the PPMs: Nielsen Media Research has been granted the option to join in the potential commercial deployment of the PPM, in which case the two would form a joint venture. If Nielsen chooses not to go that route, Arbitron plans to offer a PPM service for audience measurement to the radio industry on its own.
Earlier this year, Nielsen said that it would decide by the first quarter of 2006 whether to continue with the PPM project.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes …
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
