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Publicis Groupe Media has been recruiting high-level agency media execs and will soon announce a major new digital business venture having to do with that recruitment drive, chief innovation officer Rishad Tobaccowala said Tuesday, but would not provide details, MediaPost reports (via MarketingVox). The article points to the recent hiring of Nick Pahade, EVP and managing director of WPP Group’s Beyond Interactive unit, and says Scott Witt, group director-digital for Publicis’s Coca-Cola City unit will be involved in the new undertaking.
The article surmises that Publicis’s naming of former SMG Director of Emerging Contacts Tim Hanlon director of a vaguely defined Publicis Groupe Media Ventures has something to do with the upcoming venture.
It further points out that Publicis recently entered a relationship with internet TV startup Brightcove, which has hired former MediaVest Worldwide senior VP Adam Gerber.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
Everyday with Rachael Ray magazine has created :30 spots for two advertisers who have made 3- to 4-page commitments in the magazine, to run on the CBS Outernet network.
The spots will be shown on CBS Outernet’s supermarket TVs, writes Mediaweek. In a…
It’s official: with a full 28 days of data, ABC can claim to be the top network in terms of adults 18-49, its fourth November win in the demo. CBS can also claim a victory, winning in households and total…
Editors at Gawker, Gizmodo and Jezebel blogs are facing the ax. Gawker editor Sheila McClear has been let go, as has an editorial assistant at Jezebel, while Gawker weekend editor Alex Carnevale’s monthly contract was not renewed, writes FishbowlNY.
Gizmodo lost…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
