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A Beta Research study finds that cable wins over the top four broadcast networks when it comes to perceived value, Brandweek reports. ESPN has the top brand image, earning favorable marks from 78 percent of the 350 ad sales executives surveyed. Discovery Channel was the second-most revered brand, at 76 percent, followed by Food Network, Comedy Central, HGTV, The History Channel, and MTV.
ABC was seen as the top broadcast brand with 69 percent, followed by CBS, Fox, and NBC. The top mid-sized network was National Geographic Channel, which was a favorite of 52 percent of ad sales pros.
Advertisers ranked ESPN number one in terms of the appeal of its audience demographics, followed by Discovery Channel, and History Channel. Food Net, HGTV, Comedy Central, TNT, TBS, and MTV rounded out the top demos.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
It’s official: with a full 28 days of data, ABC can claim to be the top network in terms of adults 18-49, its fourth November win in the demo. CBS can also claim a victory, winning in households and total…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
