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In an internal memo to staff of Inc. and Fast Company, purchased last year by Mansueto Ventures from Gruner + Jahr USA Publishing, CEO John Koten describes a $10 million combined loss in 2005, BusinessWeek reports.
In what the article calls a “stunningly frank memo,” Koten went on to outline his plans for resolving the situation. The goal for upcoming years is to halve last year’s loss in 2006, and halve that again in 2007. The success in doing that rests in the hands of the advertising department, the memo stated. “Inc. and Fast Company also need to achieve significant increases in ad sales on an issue-to-issue basis to hit our target.”
Business magazines in general struggled with ad sales in 2005, with ad revenue for BusinessWeek down 9 percent and Fortune down 4 percent, for example.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes …
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
