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A new Google patent application hints at the search giant’s plans for the mobile advertising market, with a type of ad that would result in a phone call instead of a visit to a website, reports ClickZ (via MarketingVOX). A senior research scientist at Google, Shumeet Baluja, filed U.S. patent application 20060004627 for the “call-on-select” process that takes into account screen size, connection speed and input capabilities of mobile devices to determine whether to serve an ad that would link to a website or place a phone call to the advertiser.
The patent application describes an algorithm that considers the various limitations of a device, an ad’s relevance to users (both contextual and behavioral), CPM and CPC price, user preferences and other “performance parameters.”
“Everybody talks about pay-per-call in wireless as a natural business model,” Greg Sterling, program director at the Kelsey Group, told ClickZ.”Our data indicate that 71 percent of small and mid-sized businesses would rather receive a phone call than a click in a performance-based ad model.”
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
It’s official: with a full 28 days of data, ABC can claim to be the top network in terms of adults 18-49, its fourth November win in the demo. CBS can also claim a victory, winning in households and total…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
