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A new, internet-based ad agency, Spot Runner, is positioning itself as a company that offers commercial production, media planning, and ad time for as little as $500. Unlike conventional ad agencies that “simply aren’t equipped to serve local customers,” said Nick Grouf, co-founder, chairman, and CEO of Spot Runner, Spot Runner has found a way to allow even the smallest local business to capitalize on television advertising.
Spot Runner allows businesses to log on, provide information about their business and desired locations, and select a commercial from a library of thousands of pre-produced ads. The ads are personalized with the business’s specific information and logos.
Founders Nick Grouf and David Waxman created Firefly Network Inc., which was acquired by Microsoft and the Firefly Passport became Microsoft Passport. They also launched PeoplePC Inc, which they took public before it was acquired by Earthlink.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
Everyday with Rachael Ray magazine has created :30 spots for two advertisers who have made 3- to 4-page commitments in the magazine, to run on the CBS Outernet network.
The spots will be shown on CBS Outernet’s supermarket TVs, writes Mediaweek. In a…
It’s official: with a full 28 days of data, ABC can claim to be the top network in terms of adults 18-49, its fourth November win in the demo. CBS can also claim a victory, winning in households and total…
Editors at Gawker, Gizmodo and Jezebel blogs are facing the ax. Gawker editor Sheila McClear has been let go, as has an editorial assistant at Jezebel, while Gawker weekend editor Alex Carnevale’s monthly contract was not renewed, writes FishbowlNY.
Gizmodo lost…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
