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Online advertising revenue for local TV websites was an estimated $283 million in 2005, twice as much as in 2004 - and is expected to again increase, by 39 percent, in 2006 - according to a new Television Bureau of Advertising survey conducted by Borrell Associates, writes MediaWeek (via MarketingVOX). Considering their strength in delivering online video content, local TV station websites are poised to make serious gains, according to the report titled “Benchmarking the Local Website Marketplace.”
The most popular ad categories for local TV websites are automotive and healthcare, followed by real estate and financial services.
However, TV stations’ website revenue accounted for only 6 percent (still, up from 2004’s 4 percent) of the total $3.9 billion spent on local web advertising in 2005, including newspaper, directories and radio web advertising. Newspaper websites accounted for 43.2 percent of the local internet advertising market.
According to the report, more than 100 stations, including many UPN, WB and Fox affiliates, began generating revenue from their sites for the first time in 2005.
Interestingly, stations in smaller markets on average garnered three times more ad revenue share than the larger stations’ sites, according to the survey.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
