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CBS’s media account, estimated at $130 million annually, is in review, Adweek reports. Aegis Group’s Carat is the incumbent and will defend. Los Angeles-based consultancy Opinions, headed by former McCann Erickson and Sony Pictures executive Cheryl Lodinger, will manage the competition. At stake are national advertising planning and buying duties for TV, print, cable, radio, newspaper magazines and interactive. Local TV and radio is not part of the review.
Interested parties can contact Lodinger directly at clodinger@sbcglobal.net. The deadline for returning the request for proposal is Jan. 27.
CBS wants the decision to be made by March in time for the upfront selling period, Mediapost reports, and to prepare marketing for the fall 2006-2007 season.
The review is due to the split of Viacom and CBS into two companies at the start of the year. CBS added Showtime, the King World and Paramount syndication units, Simon & Schuster Publishing, Paramount theme parks and CBS Digital Media, all of which are part of the review.
“As you can imagine, we have gotten phone calls from almost everyone,” said George Schweitzer, president, CBS Marketing Group.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
