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Media buyers wishing to find product placement, promotions, and integration opportunities for their clients have a new tool to help find potential partners, likewise looking to negotiate and close deals, with Media Matchmaker Inc., an online “matchmaking” service. The service should “bring order to a fast-growing part of an increasingly chaotic advertising environment,” says president Jim Mahoney.
As traditional advertising has been augmented by digital opportunities, product placement and other non-traditional approaches have become increasingly important. Media buying markets - long dominated by a handful of content creators, major corporations and product-placement agencies – are now filled with newcomers whose needs can seldom be met through traditional processes, the press release claims.
Media Matchmaker screens and qualifies all businesses on the site, so that “the general public, unrelated businesses and third-party representatives are barred from access to your listings,” according to the site.
The site is offering a free trial period through Feb. 28 to “qualified content providers,” media agencies, and brands. Beginning in March, the service will be available on a monthly subscription basis.
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Everyday with Rachael Ray magazine has created :30 spots for two advertisers who have made 3- to 4-page commitments in the magazine, to run on the CBS Outernet network.
The spots will be shown on CBS Outernet’s supermarket TVs, writes Mediaweek. In a…
It’s official: with a full 28 days of data, ABC can claim to be the top network in terms of adults 18-49, its fourth November win in the demo. CBS can also claim a victory, winning in households and total…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
