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Media buyers wishing to find product placement, promotions, and integration opportunities for their clients have a new tool to help find potential partners, likewise looking to negotiate and close deals, with Media Matchmaker Inc., an online “matchmaking” service. The service should “bring order to a fast-growing part of an increasingly chaotic advertising environment,” says president Jim Mahoney.
As traditional advertising has been augmented by digital opportunities, product placement and other non-traditional approaches have become increasingly important. Media buying markets - long dominated by a handful of content creators, major corporations and product-placement agencies – are now filled with newcomers whose needs can seldom be met through traditional processes, the press release claims.
Media Matchmaker screens and qualifies all businesses on the site, so that “the general public, unrelated businesses and third-party representatives are barred from access to your listings,” according to the site.
The site is offering a free trial period through Feb. 28 to “qualified content providers,” media agencies, and brands. Beginning in March, the service will be available on a monthly subscription basis.
All sectors of the media business will suffer from the weakened economy in 2008 and 2009, with a slump in local advertising particularly hurting newspapers and local TV, according to a new projection from Goldman Sachs.
Broadcast nets will experience…
The New York Times is shuttering its International Herald Tribune site; NYTimes.com will soon host the international news normally reserved for its sister website.
The move is not about cost savings, but rather about growth, NYTimes.com general manager Vivian Schiller…
Unilever’s Vaseline set forth on an unusual research project in a small town in Alaska. Setting up a storefront, the company began giving away free bottles of lotion and asking recipients to name the person who had recommended they come…
Meet the Press, the show hosted by Tim Russert for 17 years before his death last June, is beginning to slip in ratings.
Last month, CBS’s Face the Nation pulled ahead of Meet the Press for the first time in two…
Bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years, according to Technorati’s 2008 State of the Blogosphere Report, MarketingCharts writes.…
Wal-Mart and Costco reported same-store gains in September, with sales rising 2.4% and 9% respectively. Sales at Target stores open at least a year fell 3%, writes Retailer Daily.
Below, fiscal results from the discount retail giants:
Sales of food and…
