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If GoDaddy.com manages to get a Super Bowl ad cleared for broadcast by ABC, it may have another hurdle to jump: the NFL plans to review any commercial from the domain name registry company, as well, Adweek reports. At least, that’s what GoDaddy CEO Bob Parsons wrote in his blog yesterday.
ABC, Parsons says, has rejected 10 versions of the ad featuring Candice Michelle (of last year’s controversial GoDaddy Super Bowl fame). “…It’s entirely possible that the NFL’s request to review our commercial could be to punish us, in true NFL style, for the commercial we ran during last year’s Super Bowl. I sincerely hope this is not the case,” Parsons wrote.
But the NFL has denied that it has told ABC to submit any GoDaddy ads for final approval, saying the league only reviews ads from official sponsors, and only when the NFL logo is used.
Parsons’ strategy looks to repeat last year’s PR boon, when the spot run during the Super Bowl was yanked before its second airing for being too controversial, Mediapost writes.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
Everyday with Rachael Ray magazine has created :30 spots for two advertisers who have made 3- to 4-page commitments in the magazine, to run on the CBS Outernet network.
The spots will be shown on CBS Outernet’s supermarket TVs, writes Mediaweek. In a…
It’s official: with a full 28 days of data, ABC can claim to be the top network in terms of adults 18-49, its fourth November win in the demo. CBS can also claim a victory, winning in households and total…
Editors at Gawker, Gizmodo and Jezebel blogs are facing the ax. Gawker editor Sheila McClear has been let go, as has an editorial assistant at Jezebel, while Gawker weekend editor Alex Carnevale’s monthly contract was not renewed, writes FishbowlNY.
Gizmodo lost…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
