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Google has agreed to acquire dMarc Broadcasting, a company that connects advertisers directly to radio stations through an automated advertising platform. dMarc says its platform simplifies the sales process, scheduling, delivery and reporting of radio advertising. For broadcasters, dMarc’s technology automatically schedules and places advertising.
“Google is committed to exploring new ways to extend targeted, measurable advertising to other forms of media,” said Tim Armstrong, vice president of Advertising Sales, Google. This is already clear from Google’s push into print advertising. Now, Google plans to integrate dMarc technology into the Google AdWords platform, creating a new radio ad distribution channel for Google advertisers.
However, that will be contingent upon dMarc’s 500-plus clients’ cooperation, Mediaweek reports, as dMarc does not actually sell radio station inventory, but rather helps these stations manage inventory and set pricing.
Wade Roush of MIT’s Technology Review, wonders if Google is working on technology that would “listen” to the word-stream in a radio program and insert ads related to those subjects - the way adwords does with searches.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
It’s official: with a full 28 days of data, ABC can claim to be the top network in terms of adults 18-49, its fourth November win in the demo. CBS can also claim a victory, winning in households and total…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
