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In-game advertising options are on the rise, and casual game-playing is beginning to attract more women, Media Life reports. Several companies now offer video game advertising - including Double Fusion, a new San Francisco company, and Massive Inc.
According to Nielsen Entertainment, young men play 12.5 hours of video games a week (watching TV only 9.8 hours). Men aged 18-34 spend an average of 41.7 hours playing the game they last purchased, according to research from NPD Group.
Ads are evaluated by how long the user views it and how they interact within the ad. For example, when a gamer stops at an ad for 15 seconds, Double Fusion counts that as one impression, while Massive counts an impression at 10 seconds.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
Everyday with Rachael Ray magazine has created :30 spots for two advertisers who have made 3- to 4-page commitments in the magazine, to run on the CBS Outernet network.
The spots will be shown on CBS Outernet’s supermarket TVs, writes Mediaweek. In a…
It’s official: with a full 28 days of data, ABC can claim to be the top network in terms of adults 18-49, its fourth November win in the demo. CBS can also claim a victory, winning in households and total…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
