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Podtrac has launched an on-line advertising auction to determine ad rates for the podcasting market. While Podtrac might be first-to-market, Google may have plans for this space too.
Advertising positions for three top-ranked iTunes podcasts will be auctioned by Podtrac. They include a leading technology podcast, This Week in Technology, and leading entertainment podcasts MuggleCast and Josh & Japan. The online auction will end on March 31, 2006.
Podtrac may have pushed a model for podcast advertising, but Google’s acquisition of dMarc Broadcasting could point to an interest in the market, InformationWeek reports. “I doubt Google is getting into radio advertising,” Tim Bourquin, chief executive officer at TNC New Media, the creator of the Podcast & Portable Media Expo. “I would bet they will use this technology to somehow deliver podcast advertising.”
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
