»
Arbitron has announced that more than 5,000 households and 10,000 individuals reporting data for the pilot panel of Project Apollo, the single-source, national research service based on Arbitron’s Portable People Meter system and ACNielsen’s Homescan technology.
“The goal of the pilot is to show advertisers how Project Apollo will give them a better understanding of the link between consumer multi-media habits and the effects of that activity on purchase behavior,” said Dave Thomas, senior vice president, Strategy and Business Development for VNU’s Nielsen Media Research.
Six advertisers, along with their advertising agencies, are members of the Project Apollo Steering Committee, a group of marketers who have signed or are in the process of signing agreements for the Project Apollo pilot panel data. The latest announcement, coming earlier this year, had Unilever joining the project. In aggregate, these six advertisers spend more than $6.2 billion.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes …
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
