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Arbitron has announced that more than 5,000 households and 10,000 individuals reporting data for the pilot panel of Project Apollo, the single-source, national research service based on Arbitron’s Portable People Meter system and ACNielsen’s Homescan technology.
“The goal of the pilot is to show advertisers how Project Apollo will give them a better understanding of the link between consumer multi-media habits and the effects of that activity on purchase behavior,” said Dave Thomas, senior vice president, Strategy and Business Development for VNU’s Nielsen Media Research.
Six advertisers, along with their advertising agencies, are members of the Project Apollo Steering Committee, a group of marketers who have signed or are in the process of signing agreements for the Project Apollo pilot panel data. The latest announcement, coming earlier this year, had Unilever joining the project. In aggregate, these six advertisers spend more than $6.2 billion.
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Everyday with Rachael Ray magazine has created :30 spots for two advertisers who have made 3- to 4-page commitments in the magazine, to run on the CBS Outernet network.
The spots will be shown on CBS Outernet’s supermarket TVs, writes Mediaweek. In a…
It’s official: with a full 28 days of data, ABC can claim to be the top network in terms of adults 18-49, its fourth November win in the demo. CBS can also claim a victory, winning in households and total…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
