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Chrysler Group has implemented a new click-to-call technology on its website to allow a more seamless connection between visitor and dealer, DM News writes. Chrysler’s website has a Build & Price feature which lets visitors get pricing information about different configurations on a vehicle, but when the feature failed in answering a specific question, those visitors would abandon the site.
To reduce abandonment, Click to Talk connects visitors to a live Chrysler contact center representative. When a visitor clicks the feature, a box opens in which they enter the phone number as well as when they want to be contacted. The visitor can also talk with the rep via computer.
The call center can transfer the visitor directly to the dealership if the visitor desires, and according to Chrysler, 80 percent of the calls generated through the new technology were put through to a dealer. Fifteen percent of those closed a sale.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
It’s official: with a full 28 days of data, ABC can claim to be the top network in terms of adults 18-49, its fourth November win in the demo. CBS can also claim a victory, winning in households and total…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
