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Some 123.6 billion online display ads were served up in December, about 7 percent more than in November, and second only to October’s year-high 124.5 billion, reports MediaPost (via MarketingVOX), citing data from Nielsen/NetRatings AdRelevance. Email sites accounted for 32.1 percent of December display ad impressions (compared with 20.1 percent in Dec. 2004 and 26.7 percent in Nov. 2005); portals and search engines accounted for 12.1 percent (compared with 16.9 percent in Dec. 2004); general community sites accounted for 8.1 percent (compared with 5.3 percent the previous year).
Yahoo Mail accounted for 21.7 percent of impressions - up from November’s 16.7 percent, thanks in part to a significant increase in advertising by Vonage Holdings. MSN Hotmail garnered 7.5 percent, down from November’s 7.9 percent. MySpace served up 4.8 percent of ads; its year-high share of impressions was 12.4 percent, in September.
Telecom ads constituted 20 percent of online ads served in December, up from 12 percent in Dec. 2004; the financial services category accounted for 20 percent of ad impressions last month, unchanged from the previous year; retail goods and services accounted for 15 percent, down from 19 percent in Dec. 2004.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes …
Everyday with Rachael Ray magazine has created :30 spots for two advertisers who have made 3- to 4-page commitments in the magazine, to run on the CBS Outernet network.
The spots will be shown on CBS Outernet’s supermarket TVs, writes Mediaweek. In a…
Editors at Gawker, Gizmodo and Jezebel blogs are facing the ax. Gawker editor Sheila McClear has been let go, as has an editorial assistant at Jezebel, while Gawker weekend editor Alex Carnevale’s monthly contract was not renewed, writes FishbowlNY.
Gizmodo lost…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
