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Kiptronic, an ad network for the podcasting industry, has announced the introduction of the Kiptronic Podcast Marketplace, which offers a way for podcasters to connect with advertisers in an open marketplace. Kiptronic’s patent pending ad insertion technology allows the podcasting community to add sponsorships to their content while providing advertisers a central exchange where they can connect with the topical podcasts that they are interested in. This allows the podcaster to stay in control of their content and the type of advertising that runs on their podcasts, a major issue to some podcasters.
“Podcast sponsorship doesn’t mean you’ve sold out, it means your podcast just might be popular enough to become more than a hobby,” reassures the Kiptronic homepage.
Tuesday, Podtrac announced that it had opened the first online advertising auction to determine ad rates for the podcasting market, and that advertisers and advertising agencies can buy advertisements in individual podcasts from Podtrac.
And Google just may be getting into the podcast game, too, according to InformationWeek, pointing to Google’s acquisition of dMarc Broadcasting. “I doubt Google is getting into radio advertising,” Tim Bourquin, chief executive officer at TNC New Media, the creator of the Podcast & Portable Media Expo, is quoted as saying. “I would bet they will use this technology to somehow deliver podcast advertising.”
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
