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A Bridge Ratings & Research report finds that AM/FM radio listening is increasing because of lower commercial load policies and MP3-use fatigue, Radio Ink reports. A 15% decrease in terrestrial radio use by 12-24 year olds was reported for Q3 2005 Vs Q3 2004, but by Q4 2005 use had increased by two quarter hours per week per person resulting in only a four percent increase when compared with Q4 2004.
In addition, the report finds that terrestrial audience erosion to alternative audio in young demographics is slowing down, erosion has halted among the 25+ age group, and traditional radio listening by Adults 25-49 has risen from 65 quarter hours a week (Q4 2004) to 67.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
Everyday with Rachael Ray magazine has created :30 spots for two advertisers who have made 3- to 4-page commitments in the magazine, to run on the CBS Outernet network.
The spots will be shown on CBS Outernet’s supermarket TVs, writes Mediaweek. In a…
It’s official: with a full 28 days of data, ABC can claim to be the top network in terms of adults 18-49, its fourth November win in the demo. CBS can also claim a victory, winning in households and total…
Editors at Gawker, Gizmodo and Jezebel blogs are facing the ax. Gawker editor Sheila McClear has been let go, as has an editorial assistant at Jezebel, while Gawker weekend editor Alex Carnevale’s monthly contract was not renewed, writes FishbowlNY.
Gizmodo lost…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
