»
Toyota’s 2007 Camry Hybrid Super Bowl ad will feature both English and Spanish. The spot, developed by Conill, Toyota’s Hispanic ad agency, features a Hispanic father and his son driving in their new Camry Hybrid.
The ad targets all Super Bowl viewers, with a special nod to Hispanic viewers, who represent a vital Toyota demographic. Since May 2004, Toyota has ranked number one in the Hispanic market. The Camry is the third best-selling car in the Hispanic market.
Of all Super Bowl viewers, seven percent are Hispanic. Twenty-five percent of all Hispanics eighteen and over watch the Super Bowl. Sixty-two percent of those viewers are men and fifty percent are under 35, representing Toyota’s key target audiences.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
It’s official: with a full 28 days of data, ABC can claim to be the top network in terms of adults 18-49, its fourth November win in the demo. CBS can also claim a victory, winning in households and total…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
