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Mobile ad technology firm Third Screen Media, which also runs an ad network, has just released its MADX|Publisher software - a mobile ad server with trafficking capabilities - to help publishers monetize mobile content, reports ClickZ (via MarketingVOX). Already being used by the Weather Channel and USA Today, MADX will by March enable publishers to accept and respond to RFPs from agencies and advertisers, and make available inventory visible to them. The current version enables delivery of ads to WAP handhelds, offering targeting and optimization based on device type, geography, daypart, browser and carrier.
MADX also helps publishers to manage inventory, sales and accounting, including revenue splits with carriers. Third Screen charges a one-time set-up fee, a platform subscription fee, and CPM rates for ad delivery.
The company serves some 50 million monthly impressions on its ad network and recently finalized its first million-dollar ad buy; campaigns have apparently grown tenfold from a year ago and now average $100,000 to $200,000.
Radio stations in the U.K. reacted with outrage when they learned of a report by researchers from the University of the West of England which accused them of promoting excessive drinking.
The study looked at 1,200 hours of radio output,…
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In order to boost sales as much as possible during a time when…
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Fox says that viewers’ attention to commercials is higher when fewer commercials are aired. The revelation comes as a result of testing the network has done for its freshman thriller, Fringe, which will premiere Sept. 9 with limited commercials and shorter…
Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via MarketingCharts).
While the mobile phone market is poised for…
Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the U.S. economy…
