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Starbucks and Yahoo Personals have agreed to cross-market each other’s services until Valentine’s Day, with Yahoo launching the “Espresso Dating Guide” co-branded site, writes MediaPost (via MarketingVOX). Users can go to the site to get dating advice, find Starbucks locations, and receive a $10 Starbucks gift card for subscribing to Yahoo Personals - the most-visited U.S. dating site, according to comScore.
Yahoo and Starbucks “serve the same young customers who have embraced online dating, but still need somewhere that’s safe and comfortable when taking that next step from online to the real world,” said Starbucks spokeswoman Carole Pucik, citing a Starbucks national survey.
StrategyOne conducted the survey, according to which 39 percent of singles have tried dating someone they met online; among them, the majority said the most important criterion for a first date is a casual and safe setting. Some 42 percent said they want short first dates, and 32 percent wanted a handy exit strategy.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
