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Commercial Alert, the consumer advocacy group that has worked to halt pharmaceutical direct-to-consumer advertising, has launched a new website in the hopes of educating the public about the dangers of prescription drug advertising, and rallying Americans to voice opposition to the ads, AdAge writes.
The FDA held two days of hearings on DTC prescription drug advertising in November, and is continuing to accept public comment on the topic until Feb. 28.
The site, StopDrugAds.org, claims that each year, drug executives spend $4 billion on prescription drug ads “for pills they say will make you feel happier, sleep better and improve your sex life.”
It goes on to say the “evidence is clear that the ads are not educational, do not promote public health, and can be extremely dangerous, as the Vioxx tragedy shows.”
According to a statement on the site, more than 200 medical school professors have endorsed the statement opposing drug ads. Consumers are invited to read and edit a pre-written statement, and to send it to the FDA directly from the site.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
