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Though Microsoft, AOL and Yahoo have turned over search data (containing no personally identifiable information, they say) requested by the Justice Department, Google still refuses - “So why is Google the lone holdout?” asks Forbes.com (via MarketingVox). And it answers: “Perhaps the company really is worried about protecting your privacy. Much more likely: It is worried about protecting itself.” Though Google could be protecting trade secrets, including methodologies, the article points to other possibilities.
The government, seeking to revive the Child Online Protection Act (COPA), has received from Google’s rivals info about how often certain search terms are used. But that information could be embarrassing to Google, because it would reveal the prevalence of online pornography on the internet - and, as the leading search engine, Google’s profiting from the search for such content.
(At least one source also points to the possibility that it might reveal yet another dirty little secret: click fraud.)
Moreover, if COPA were to result in online content filtering, that would hurt Google most in terms of online advertising revenue, on which it is singularly dependent. “Restricting content in any way could hurt Google’s carefully burnished image, its 60 percent market share for search queries and its share price,” the Forbes article concludes.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
It’s official: with a full 28 days of data, ABC can claim to be the top network in terms of adults 18-49, its fourth November win in the demo. CBS can also claim a victory, winning in households and total…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
