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Time Inc. has announced that it bought website Golf.com and its operating company, SirenServ, at terms that were undisclosed, AdAge reports. Golf.com brings to Time Inc. - which already operates GolfOnline.com and the Golf Plus section of SI.com - gives the company the “best URL in golf,” said John Squires, co-chief operating officer.
The site will be run out of Time Inc.’s Time4Media division, led by Golf Magazine publisher Chris Wightman. Michael Lazerow, SirenServ’s founder and CEO, will become general manager of both Golf.com and GolfOnline.com, which will remain separate entities, Mediaweek writes.
The move comes just weeks after Time Inc. united the websites of Fortune, Fortune Small Business, Business 2.0, and Money into CNNMoney.com in order to aggregate a larger group of readers for advertisers to tap into.
Golf.com has an average of 1.3 million unique monthly visitors.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
