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McDonald’s had a super-sized fourth quarter, with increased sales in the U.S. and Europe helping create a 53 percent rise in fourth quarter earnings in 2005, Brandweek reports. Pushing growth has been a variety of changes the burger chain has implemented, including new menu offerings, new employee uniforms, later hours at many locations, and credit/debit card capabilities, not to mention a new ad campaign.
McDonald’s will continue to push changes, with a Premium Spicy Chicken Sandwich debuting soon, new coffee offerings in March, and an Asian salad and yogurt-type breakfast drinks coming later this year, as well as an updated look at many locations.
The chain will be breaking global Olympic ads, based on the “I’m lovin’ it” theme, on Feb. 10.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
It’s official: with a full 28 days of data, ABC can claim to be the top network in terms of adults 18-49, its fourth November win in the demo. CBS can also claim a victory, winning in households and total…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
