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Six leading advertising associations and civil rights watchdog groups have applied to file an amicus brief in a lawsuit challenging Utah’s “Do Not E-mail” registry and say in their application that the case is important “to all parties with a vested interest in free and unfettered availability of email as a communications channel,” MediaPost reports (via MarketingVox). The lawsuit was filed in November by The Free Speech Coalition, an adult-entertainment trade organization that wants Utah’s Child Protection Registry Act invalidated.
The law prohibits email marketers from sending various types of promotions - including those related to pornography, alcohol, cigarettes or gambling - to any email address on a registry of email addresses submitted by parents of children under 18. Defenders of the law say it will protect children.
The six organization - the American Advertising Federation, American Association of Advertising Agencies, Association of National Advertisers, Inc., Email Service Provider Coalition, Electronic Frontier Foundation, and Center for Democracy & Technology - argue, as do those filing suit, that it impedes interstate commerce, violates free speech laws and is too vague about the types of banned emails.
They also say that if registry information were somehow exposed, it could be used to target children.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
