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Six leading advertising associations and civil rights watchdog groups have applied to file an amicus brief in a lawsuit challenging Utah’s “Do Not E-mail” registry and say in their application that the case is important “to all parties with a vested interest in free and unfettered availability of email as a communications channel,” MediaPost reports (via MarketingVox). The lawsuit was filed in November by The Free Speech Coalition, an adult-entertainment trade organization that wants Utah’s Child Protection Registry Act invalidated.
The law prohibits email marketers from sending various types of promotions - including those related to pornography, alcohol, cigarettes or gambling - to any email address on a registry of email addresses submitted by parents of children under 18. Defenders of the law say it will protect children.
The six organization - the American Advertising Federation, American Association of Advertising Agencies, Association of National Advertisers, Inc., Email Service Provider Coalition, Electronic Frontier Foundation, and Center for Democracy & Technology - argue, as do those filing suit, that it impedes interstate commerce, violates free speech laws and is too vague about the types of banned emails.
They also say that if registry information were somehow exposed, it could be used to target children.
Vending machines filled with a “synthetic blood nourishment beverage” called Tru Blood have sold out - but vampire fans can get more of the bloody refreshment at events across the country promoting a new HBO drama.
The series True Blood,…
Total magazine rate-card-reported advertising revenue for the first half of 2008 closed at $11,554,569,406, down 3.1 percent compared with the first half of 2007, according to Publishers Information Bureau (PIB), Magazine Publishers of America reported (via MarketingCharts).
Ad pages during the first…
Internet coupons have become of increasing interest to consumers, with 11 percent of households now obtaining coupons via the internet - an increase of 83 percent since 2005 - according to (pdf) a recent analysis by Scarborough Research, reports MarketingCharts.
However, the…
AMC’s Mad Men snared 16 Emmy nominations, including best drama - the first time a basic cable series was nominated in the best-series category.
The show received the most nominations of all dramatic TV series. FX’s Damages also received a…
Vogue will follow the lives of three young women as they enter the world of top modeling, pulling video together for a web-based reality series called Model.Live. Clothing retailer Express LLC paid in the low seven figures to be the…
Antiperspirant manufacturer Mitchum is launching a promotion, kicked off in the Pacific Northwest this month, that offers consumers $1 coupons attached to hangers that come from dry cleaners.
This is the third time Mitchum has partnered with EcoHangers - a company…
